This industrial film gives an overview of the American rice industry, an industry that maintains a strong presence on the Texas Gulf Coast. Beginning with a short history of rice’s journey to America, the film then explains the processes of planting, harvesting, and milling. The producer of this film, Jim W. Keeland, was a photographer and videographer in the Houston area for sixty years. He took photographs and films for Houston's NBC affiliate, KPRC-TV, from 1948 until 1961, worked for the Houston Post from 1951 to 1982 as a printer, and was a freelance photographer of agricultural subjects.