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Mary Kay - All Your Tomorrows (1980)

Don Stokes

Sound | 1980

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  •  SUSAN (VOICEOVER): When I became a Mary Kay consultant, all I thought about was, can I paid my bills this month? I just didn't see myself advancing in Mary Kay. That was for someone else. So what am I doing here at Seminar, the biggest event of the year? I'm here to tell you that you can go places in Mary Kay career, you can have big dreams, and they can come true. Oh, can they come true. 
  •  When I first joined Mary Kay, I never even thought about Seminar much less that I'd ever be a part of it. Like most consultants, I was a Mary Kay customer first. I went to my first beauty show because I was down in the dumps. I just lost my job and I hated the idea of looking for another one. I was worried about my bills, there was the daycare center, and I really needed new summer clothes. The beauty show sounded fun, and it was. 
  •  BEAUTY CONSULTANT: Susan, does that color suit you?SUSAN: Oh, it's wonderful.BC: Good!  
  •  S (VO): I loved the products. But what impressed me most was the woman who conducted the show: the beauty consultant. She really enjoyed her work. 
  •  BC: How do you like it? 
  •  S (VO): She was so sure of herself, and she just looked like success. So I was flattered when she came to me after the show.  
  •  BC: I asked Carolyn if there was any one here today who might be interested in doing what I'm doing and she suggested you! 
  •  S: She's just being nice. I'm not working right now. My department got closed down, and we were all laid off. 
  •  BC: I'm sorry, but you know that's all the more reason to think about Mary Kay now. 
  •  S (VO): At first I listened to be polite, but something she said really hit home. And I had this little glimmer of interest. I promised her I'd think about it and read about the Mary Kay opportunity. Well, to make a long story short, with a little persuading from my new friends in Mary Kay, and some deep soul searching, and wondering what I could do on my own, I did it! I invested in myself and became a Mary Kay beauty consultant.  
  •  DELIVERY MAN: Hello?S: Hi!DM: Hi, I have a few things for Susan Anderson?S: Yes!DM: Okay, I will need you to sign seventeen please.S: Okay. 
  •  S (VO): When my showcase arrived, it was like...it was like a dream coming true. 
  •  CHILD: Is it a present?S: It sure is.CHILD 2: Well, who's it for?S: It's for me. No, it's for all for us. 
  •  S (VO): It was like a dream then. Like it was all happening to someone else. My training sessions with my sales unit, role playing, studying, learning.S: This is a five-step program...  
  •  And my first beauty show. Oh, was I nervous inside! But when it was over I had ordersfor over $100. And I even booked my next two shows. I could do it! It was a terrific start, but I still, I didn't really believe Mary Kay was for real. It was part time—something to tide me over until I found a real job again. But then I got involved in booking and holding my shows: three a week in most weeks. I'd put off looking for that full time job. This Mary Kay business was sort of becoming full time. I was selling more at every show. I was getting reorders from my earlier shows. I recruited someone—then another. And I found myself helping them get started just as I'd been helped.  
  •  I was doing things I never realized I could do: speaking in front of a group, for instance. I won this neat pin for sales. I got my name in Applause, the Mary Kay magazine, for that too. Some things began to dawn on me: I was working full time. I was paying my bills; Jennifer got to stay in daycare center. I seemed to have more time than ever for them and for myself.  
  •  But the really big thing was this: I couldn't deny it, It wasn't luck. Month after month, I was making a lot more income than I had in my old job, or any job. What I didn't realize at the time was that I was on the first rung of the ladder Mary Kay provided for me—for all of us! It really hit home that night when I could proudly wear my new red blazer for recruiting three consultants. It may seem silly but when I put in on, it was like putting on a whole new life. Mary Kay was my life now. I was on my way to becoming a team leader.  
  •  BC: Remember when Susan became a team leader a few months ago? Well, tonight I have some wonderful news to share with you. Susan now has eight recruits! And she promised Mary Kay she will submit her letter of intent. I have the honor tonight of presenting future director Susan Anderson! 
  •  S (VO): I poured my heart out that night. I told them how I'd come to learn that Mary Kay was for real, and how important that is for someone like me.  
  •  S: I never thought about being my own boss. I just took what I could in a way of a job. Accepted the pay. Never thought much about advancement. If you did get promoted, it wasn't always for the right reasons. In Mary Kay, you move up on your own effort. You can't buy a promotion—you earn it. But there is one thing I learned the company says is not true. They say Mary Kay does not play favorites. That's not true—they do. We're all favorites!  
  •  It's the best feeling in the whole world to feel that you belong to something and someone. To know that someone really cares about you and your welfare, that they help you, and share with you. And instead of being jealous of your successes, they cherish you for it. Wouldn't it be wonderful if all businesses could be like Mary Kay? It would be...the American dream come true, because Mary Kay has been my dream come true.  
  •  S (VO): You know, I used to be skeptical of people who said things like that. Now I was saying them—and I meant it. And I meant it about becoming a director. 
  •  AIRPORT ANNOUNCER: Flight 28 from Kansas City now arriving at gate 10. 
  •  S (VO): I worked hard and fulfilled the company's basic requirements to become a director. Now here I was in Dallas for DIQ week. DIQ week is five priceless days at company headquarters. DIQ, of course, means Director in Qualification. There is a DIQ week every month. Directors in Qualifications like me come to Dallas at their own expense for a week of getting acquainted with the company that will mean so much to the success of your career.  
  •  First thing, you get acquainted with the others who will be going to DIQ week with you. 
  •  JULIA: I'm Julia Stens from Baltimore Maryland. 
  •  S (VO): You visit our company's beautiful headquarters.  
  •  S (VO): Almost next door is the manufacturing facility where our products are made and tested, packaged and rushed to us. 
  •  GROUP: [singing] I got the Mary Kay down in my heart... 
  •  S (VO): Throughout the week you have the opportunity to learn all you need to know about running a successful unit. 
  •  MARY KAY: Oh,how wonderful. Bless your heart.S (VO): From Mary Kay...MK: I'll tell you again that you can do it. Don't let anything stop you. 
  •  S (VO): Richard Rodgers, the company's president ... and many other experts ... You learn how to motivate your sales unit, how to be a good leader, and a good teacher. You get a scientific look at skin care, financial, and legal advice and you see all the latest marketing ideas that company has developed to help you. 
  •  MARY KAY INSTRUCTOR: You will find this to be a very effective recruiting film. FILM: ...for doing business and making money... 
  •  S (VO): And you meet all these wonderful new friends from all over the country. There is a fun night at company headquarters.  
  •  MARY KAY REPRESENTATIVE: You girls tonight are really in for a treat. It's the first time I'm using a flip chart and I am really struggling. [laughing] Oh jeez, the picture! [laughing] 
  •  [more singing and dancing] 
  •  S (VO): And the frosting on the cake: you visit the home of the company's founder and chairman, Mary Kay Ash.  
  •  MARY KAY: You know, I was the very first beauty consultant, and I started just exactly like you. But in those days, there was a big difference, and the difference was that we didn't have a guide—we had to learn everything by trial and error. Today, all those secrets are shared by everybody in our company. Everybody in Mary Kay cosmetics shares the secrets. And so you have a road to success all laid out for you.  
  •  S (VO): I found myself echoing Mary Kay's words when it was my turn to speak at the farewell luncheon that closed out that wonderful week. 
  •  S: First of all, I have to tell you how much I love each and everyone one of you, and how much I'm going to miss you. I have to tell you I learned Mary Kay's big secret: it's sharing. It's sharing your time and sharing your experiences and your love and your dreams. It's sharing your dreams with everyone...for tomorrow, and for all your tomorrows. So, I want to share these promises with you: I am going to be a director; I'm going to be driving a new Buick Regal; and I will be going to Seminar where I want to see each and every one of you up there on stage with me.  
  •  S (VO): I made a lot of promises and I kept them. I became a director, and I never forgot to share my dreams with others. 
  •  SUSAN: Sarah, there is nothing like DIQ week. I came home with a million new ideas and at least that many happy memories. 
  •  SARAH: I'm already committed in my mind. I'm going to do it, just like you did. 
  •  SUSAN: I want you make some specific commitments. I want you to promise me you will be my first offspring unit by spring.  
  •  SARAH: I'll do it!  
  •  SUSAN: April? 
  •  SARAH: [laughs] What day?SARAH: Well, I'd better run.  
  •  SUSAN: Let me get your coat. You know, I have more time than ever to spend with my kids. You think because you have your own business you'll never get to see them again, but look at me. I'm home every afternoon before they get home from school. I have more time for them and for me. And I have the best security in the whole world: confidence in myself and in Mary Kay. 
  •  SARAH: Thank you. I'll see you later Susan.SUSAN: Alrighty Sarah!Alrighty Sarah!SARAH: Oh,I like your car!SUSAN: You'll be driving one before you knowSARAH: Thanks. Bye bye.SUSAN: Bye Bye. 
  •  SUSAN (VOICEOVER): And that's the most satisfying reward of all helping other advance their Mary Kay careers.CHILD 1: Hi Mom!CHILD 2: Hi Mom! 
  •  S (VO): Making their dreams come true. 
  •  Seminar! Here it was and here I was back in Dallas.  
  •  Seminar is the big event on the Mary Kay calendar. It's held in the Dallas Convention Center and it's a sort of convention—Mary Kay style—because it's so much more. Beauty consultants and sales directors come to Seminar by the thousands from all over.  
  •  The main reason for Seminar is to recognize all the star performers among the consultants and directors. You could win some gorgeous prizes, and you get the movie star treatment for being top in sales and recruiting.  
  •  There are plenty of classes and workshops to attend, so Seminar is also a learning experience. You get a chance to meet old friends and make new ones. 
  •  But the big, big reason to come to Seminar is just what Mary Kay promised, because it's here that you see your dreams come true: awards night. 
  •  ATTENDEE: Is this your first Seminar? 
  •  SEMINAR HOST: I would like the following directors to please go behind the stage to the staging area at this time. Susan Anderson, Charlene... 
  •  S (VO): I knew it! I knew I would be on that stage. 
  •  SH: Number 58, Susan Anderson, Kansas City, Missouri. 
  •  S (VO): I've come so far—really in such a short time. But look around—I've just step up a couple of rungs. There is always so much more waiting for you in Mary Kay, so much more to achieve, so much more to aim for.  
  •  SH: Now the awards...director of all of Mary Kay...is none other than your queen... 
  •  S (VO): There is the queen of unit sales. Could that be me next year? It's going to be me. She did it, I can do it! And so can you. So can you! 
  •  Mary Kay founder Mary Kay Ash makes an appearance 
  •  Ash’s son, Richard Rogers, then president of the company 
  •  Two Mary Kay consultants sing “Climb Every Mountain” 
  •  All the Mary Kay consultants do the “Cotton-Eyed Joe” 
  •  Mary Kay consultants pose for pictures at Mary Kay Ash's house 
  •  Mary Kay Seminar 1980 
  •  Dallas Convention Center 
  •  Seminar pageantry begins 
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This recruiting film, made for Mary Kay, Inc. by Bill Stokes Associates, follows the journey of one Mary Kay beauty consultant, Susan Anderson, from recruitment to success! The film begins with Susan joining Mary Kay as a part-time job until she can find a “real” job, then follows her as she rises the ranks of the sales business where she ultimately finds success. Susan finds personal satisfaction in being her own boss, makes many new friends, goes to DIQ Week in Dallas, is promoted to director, and attends Mary Kay Seminar, where she gets the “movie star treatment”! Transcribed by Adept Word Management™, Inc.
Born in Hot Wells, Harris County, Texas in 1918, Mary Kathlyn Wagner was to grow up to become one of the top female entrepreneurs in American history.  Her path to success began when she resigned her director-level position at a sales company after repeatedly being passed over for promotion in favor of less-qualified men.  In response, she set out to write a book to help women advance in business.  The result was not a book but a business plan; Mary Kay Cosmetics was founded in Dallas in 1963.
Mary Kay, Inc. is a multi-level marketing company based in Addison, Texas that manufactures and distributes cosmetics products directly to consumers. The company was founded by Texas native Mary Kay Ash in 1963 on her $5,000 life savings and the help of her son, Richard Rogers. Mary wrote her direct sales business plan before she had a product and subsequently purchased the formulas for five skin care products derived from tanning solutions from a Texas hide tanner’s daughter. Mary Kay uses independent businesswomen that recruit their own sales force. Mary Kay sells its products at wholesales prices to independent Mary Kay consultants, who then markup the products and sell them directly through personal networks. The company encourages each of its consultants to “consider herself Mary Kay” and remember that “you are in business for yourself, but not by yourself.” Mary Kay is known for its trademark Mary Kay Pink and corporate appreciation rewards, earned through sales, such as pink Cadillacs, vacations, and jewelry. Today, Mary Kay employs approximately 250,000 independent beauty consultants, and in 2011 had net sales of $2.9 billion.