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Fritos Jalapeño Bean Dip Ad (c. 1967)

Don Stokes

Sound | c. 1967

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  •  What happens when you touch a “hill of beans” with a jalapeño pepper 
  •  Delicious for dipping or spreading 
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  • Frito-Lay Frito-Lay
  • Bill Stokes Associates Bill Stokes Associates
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Produced by Dallas-based Bill Stokes Associates, this advertisement for Fritos Jalapeño Bean Dip demonstrates what happens when you touch a pinto bean with a jalapeño pepper. It’s wild with flavor!
With the purchase of a corn chip recipe in 1932, San Antonio businessman Charles Elmer Doolin launched The Frito Company.  Initially producing the chips in his mother’s kitchen, the popularity of the snack quickly grew and soon the Frito Company opened factories in Houston and Dallas; headquarters relocated to Dallas in 1933. In 1945, The Frito Company joined forces with the H.W. Lay Company to expand distribution into new regions of the nation.  In 1961 the two companies merged to become Frito-Lay, Inc., and then merged with Pepsi-Cola in 1965.  Frito-Lay is currently headquartered in Plano, Texas.
Formed in 1965, Bill Stokes Associates – later to be known as The Stokes Group - was a Dallas based production company that made industry and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates, provided sound stage and production services for the film "Bonnie and Clyde." Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.