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Texas Archive of the Moving Image is loading... Shaquille O’Neal and Emmitt Smith Clown Around (1996)Jim RuddySound | 1996- Normal
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This footage, taped by Dallas director Jim Ruddy for “Entertainment Tonight”, contains a behind the scenes look at the production of a commercial for Reebok, the sports equipment company. Produced as part of Reebok’s multi-million dollar advertising campaign for the 1996 Summer Olympics, the commercial featured Orlando Magic center Shaquille O’Neal (as “Kazaam,” the wish-granting genie from the 1996 film of the same name) and Dallas Cowboys running back Emmitt Smith. In this footage, O’Neal and Smith tease one another on set between takes. TFC Jim Ruddy “Entertainment Tonight” Entertainment Tonight “ET” “E.T.” ET E.T. television TV interview interviews tapes tape taped videotape videotapes film films filming journalism journalist news reporter news reporters television news TV news entertainment news entertainment TV entertainment television footage producer producers shoot shooting shot athlete athletes celebrity celebrities celebrity athlete
| celebrity athletes basketball football sport sports commercial commercials Reebok Nike sneaker sneakers shoe shoes sneaker commercials shoe commercials Emmitt Smith Smith, Emmitt Emmitt James Smith Smith, Emmitt James Emmitt James Smith, III Smith, Emmitt James, III Dallas Dallas, Texas Dallas Cowboys Jerry Jones Jones, Jerry Jerral Wayne Jones Jones, Jerral Wayne Shaquille O’Neal O’Neal, Shaquille Shaquille Rashaun O’Neal O’Neal, Shaquille Rashaun Shaquille Rashaun “Shaq” O’Neal O’Neal, Shaquille Rashaun “Shaq” Orlando Orlando, Florida Orlando Magic Kazaam “Kazaam”
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