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Old Home Bread Commercial, no. 6

Daniel Redd

Sound | 1970s

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  •  McCall and Mavis are going on a fishing trip 
  •  Mavis's mom floats away 
  •  Rain brings the trip to an end 
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This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising agency Bozell & Jacobs, Fries created this advertising campaign for Metz Baking Company’s Old Home Bread in 1973. Bert Rodriguez’s company Image House, based in Dallas, produced the series, with Rodriguez himself acting as director. The campaign features a truck driver named C. W. McCall, played by Dallas actor Jim Finlayson, and a waitress named Mavis Davis, played by Dallas actress Jean McBride Capps. Several of the commercials from the series won Clio Awards, the advertising industry’s equivalent of an Emmy or Academy Award. In this advertisement, McCall takes Mavis and her mother on a fishing trip.