Comet Rice Commercial, no. 1

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Comet Rice Commercial, no. 1

Daniel Redd

Sound | 1960s

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Are you paying 33% too much to get rice that’s fluffy and stands apart?
Are you paying 51% too much to get rice that cooks quickly?

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This 1960s television commercial for Comet Rice claims that the brand provides separate, fluffy rice for only pennies a serving. Comet Rice was founded in Galveston in 1902 and was the first rice to be made in consumer size packages. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.

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