This 1960s television commercial for Comet Rice claims that the brand provides separate, fluffy rice for only pennies a serving. Comet Rice was founded in Galveston in 1902 and was the first rice to be made in consumer size packages. Bert Rodriguez’s Dallas-based production company, Visual Presentations, produced the commercial. Rodriguez was also the producer of the Clio-Award-winning Old Home Bread commercials that introduced the world to C. W. McCall.