Produced by the Dallas-based Keitz & Herndon, this 1960s promotional film encourages student enrollment at Austin College. Founded in 1849, Austin College is a private liberal arts school located about 60 miles north of Dallas in Sherman, Texas. Paying particular attention to academics and extracurricular activities, the film highlights Austin College’s curriculum, student life, scholastic achievements, and athletic programs. Discussion about the college’s future development plans is also included.