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The Layer Family Collection - Splash Day Parade (1955)

James Layer

Silent | 1955

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  •  US Army 1st Armored Division, “Old Ironsides,” currently based at Fort Bliss in El Paso. This was the first armored division to see battle in World War II,  as part of the Allied invasion of North Africa, Operation Torch in 1942. 
  •  US Army Recruiting Service 
  •  Tartan Suntan Lotion, advertising “Let’s you tan, never burn” 
  •  Lone Star Brewing Company float 
  •  Pearl Brewing Corporation float 
  •  Jantzen Swim Ware float 
  •  Falstaff Brewing Corporation float 
  •  Longview High School Marching Band 
  •  Train 
  •  Jax Brewing Corporation float 
  •  American National Insurance Company float 
  •  Pearl Brewing Company float 
  •  Military drill team 
  •  A weinermobile, most likely of the Oscar Meyer family, advertising liver sausage 
  •  Galveston Power Boat Association 
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This 1955 home movie captures the Layer family enjoying time together during Splash Day, an annual event in Galveston, featuring parades, a beauty contest, and music. From 1920 to 1965, Splash Day signaled the beginning of the summer tourist season in Galveston. At its height, the pageant attracted so many spectators that it tripled the island’s population during the weekend when it ran. This film shows the 5-mile long parade down Seawall Boulevard, featuring floats from several beer companies, the US Air Force and US Navy, and numerous local businesses and organizations. While Galveston no longer celebrates Splash Day, many of the same events are celebrated during the Galveston Island Beach Revue.