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The Tyrrell Historical Library Collection - Television Commercial Production (1980)

Tyrrell Historical Library

Sound | 1980

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  •  DuPont representative Jamie Murray on the goal of the television spot 
  •  Director Bill Hudson 
  •  Actor Warren Munson 
 
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  • PM Magazine PM Magazine
  • Dow Chemical Company Dow Chemical Company
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In this 1980 segment for PM Magazine, co-host John Walls goes behind the scenes during the production of a DuPont television commercial at the company’s plant in Nederland. PM Magazine was a local news and entertainment television program broadcast on Beaumont’s KFDM-TV in from late 1970s to the mid-1980s. This segment aired on February 15, 1980.
PM Magazine, also known as Evening Magazine, was a local weeknight news and entertainment television series broadcast on multiple stations across the United States from the late 1970s to the early 1990s. The program combined both local and syndicated segments, with common subjects including local people and events, lifestyle and consumer tips, and human-interest pieces. KPIX in San Francisco premiered the first iteration of Evening Magazine on August 9, 1976. Station owner Westinghouse (Group W) Broadcasting subsequently introduced local versions at its other stations, before syndicating the format to other television markets as PM Magazine. 
 
The Tyrrell Historical Library Collection encompasses hundreds of PM Magazine segments broadcast on Beaumont’s KFDM-TV between 1979 and 1985. Leeza Gibbons and John Walls were the program’s original co-hosts. Gibbons went on to become a correspondent and co-host for Entertainment Tonight from 1984 to 2000. She also hosted her own daytime talk show, Leeza, from 1993 to 2000. 
 
At least ten other Texas stations produced versions of PM Magazine, including KFDA in Amarillo, KTBC in Austin, WFAA and KDFW in Dallas-Fort Worth, KVIA in El Paso, KHOU and KHTV in Houston, KCBD in Lubbock, KSAT in San Antonio, and KAUZ in Wichita Falls. Group W canceled the format in 1990, with final episodes airing on August 30, 1991. 
Dow Chemical, headquartered in Midland, Michigan, is one of the world’s largest chemical companies with numerous plants and facilities all over the world. Dow Chemical’s involvement in Texas began in 1940 with the construction of the Freeport Plant. This plant was primarily tasked with extracting magnesium from sea water, a much needed resource America's military effort in World War II. The development of the city of Lake Jackson, which served as a home for Dow employees, coincided with the construction of the Freeport Plant and as such share a mutual history. Dow Chemical in Freeport became part of a larger transformation of the Texas Coast into a major center of the oil and chemical industry.