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It’s Up to You!

Texas Forestry Museum

Sound | 1940s

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  •  Smokey the Bear’s warning that began in 1947 and ended in 2001: “Remember ... Only YOU Can Prevent Forest Fires” 
  •  Everyone must be careful to prevent forest fires when enjoying the outdoors 
  •  Smokey concludes his message 
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In this 1940s public service announcement from the US Forest Service, Smokey the Bear speaks directly to each member of a family to ensure they enjoy their stay outdoors while taking care to prevent a fire. The US Forest Service and artist Albert Staehle created the iconic Smokey character in 1944. His mission is to convince each citizen of their ability to stop wildfires from occurring. With his phrase, “Remember... Only YOU Can Prevent Forest Fires,” Smokey employs the Uncle Sam message to reach his audience. Smokey is the longest running and one of the most familiar examples of advertising campaigns in the United States.