Presented by the US Forest Service, this public service announcement introduces Snuffy, an energetic golden retriever who strives to prevent forest fires. Snuffy is a good friend of Smokey the Bear, the iconic advertising character created in 1944 by the US Forest Service and artist Albert Staehle. Both Smokey and Snuffy’s mission is to convince each citizen of their ability to stop wildfires from occurring. In the film, Snuffy follows and watches over a family. Although the family prepares a proper fire and follows the correct precautions, the father’s mindless act of flicking a lit cigarette forces Snuffy to save the day.

TFC 16mm educational film public service announcement psa Texas Forestry Museum U.S. Department of Agriculture Forest Service The Advertising Council, Inc. Snuffy Smokey Bear

Smokey the Bear dog forest ranger forest fire fire town ranger station camping camp sight fireplace

cigarette forest woods trees woodlands wood lumber logs natural resource nature

environment natural environment deforestation reforestation plants animals wildlife land forestry wilderness

1950s 1950’s