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Foley’s Thanksgiving Day Parade (1968)


No Sound on Film | 1968

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  •  Santa Claus 
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This news segment for Houston’s KPRC-TV highlights the 19th Annual Houston Thanksgiving Day Parade on November 28, 1968. Floats and marching bands parade through downtown Houston before Santa Claus rides into town on his sleigh. The footage appears silent and would have been voiced over by the anchorperson during a live broadcast. Houston first held a Thanksgiving Day parade in 1949, when Santa arrived at Union Station and rode his sleigh to the Foley’s department store. The Foley’s Thanksgiving Day Parade began two years later, with the retailer remaining its primary sponsor through 1994. The parade is now known as the HEB Thanksgiving Day Parade.