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The Tyrrell Historical Library Collection - PM Magazine Episode (1980)

Tyrrell Historical Library

Sound | 1980

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  •  Profile of First Lady of Texas Rita Clements 
  •  Departments tips 
  •  Profile of junior stunt actress Mickey Allen 
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Broadcast on July 31, 1980, this episode of PM Magazine features profiles of First Lady of Texas Rita Clements and junior stunt actress Mickey Allen. PM Magazine Departments also offer tips for window treatments, an explanation of the benefits of the jojoba bean, and a review of the Clint Eastwood film, Bronco Billy. PM Magazine was a local news and entertainment television program broadcast on Beaumont’s KFDM-TV in from late 1970s to the mid-1980s.
PM Magazine, also known as Evening Magazine, was a local weeknight news and entertainment television series broadcast on multiple stations across the United States from the late 1970s to the early 1990s. The program combined both local and syndicated segments, with common subjects including local people and events, lifestyle and consumer tips, and human-interest pieces. KPIX in San Francisco premiered the first iteration of Evening Magazine on August 9, 1976. Station owner Westinghouse (Group W) Broadcasting subsequently introduced local versions at its other stations, before syndicating the format to other television markets as PM Magazine. 
The Tyrrell Historical Library Collection encompasses hundreds of PM Magazine segments broadcast on Beaumont’s KFDM-TV between 1979 and 1985. Leeza Gibbons and John Walls were the program’s original co-hosts. Gibbons went on to become a correspondent and co-host for Entertainment Tonight from 1984 to 2000. She also hosted her own daytime talk show, Leeza, from 1993 to 2000. 
At least ten other Texas stations produced versions of PM Magazine, including KFDA in Amarillo, KTBC in Austin, WFAA and KDFW in Dallas-Fort Worth, KVIA in El Paso, KHOU and KHTV in Houston, KCBD in Lubbock, KSAT in San Antonio, and KAUZ in Wichita Falls. Group W canceled the format in 1990, with final episodes airing on August 30, 1991. 
Rita Clements (1931 - 2018) first became involved in politics while volunteering for Dwight D. Eisenhower’s 1952 presidential campaign. She subsequently rose through the ranks of the Texas Republican Party, serving as a Dallas County precinct chairman in 1958 and state co-chair for the Barry Goldwater presidential campaign in 1964. In 1973, Clements was appointed to the Republican National Committee. 
Rita Clements married then US Deputy Secretary of Defense Bill Clements in 1975. When her husband ran for Governor of Texas in 1978, Rita Clements played an integral role in his election campaigns. Bill Clements served two nonconsecutive terms from 1979 to 1983 and from 1987 to 1991. As First Lady of Texas, Rita Clements championed the restoration of the Governor’s Mansion, co-founding the Friends of the Governor’s Mansion nonprofit with her husband to raise funds for the building’s renovation and ongoing maintenance. Her work in heritage preservation also included support of the Texas Main Street program, which helps revitalize historic downtowns and commercial districts across the state. 
Clements was named to the Texas Women’s Hall of Fame in 1996. She passed away in Dallas on January 6, 2018, at the age of 86.