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Borden Dairy Products Commercial, no. 4

Richard Brown


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  •  Borden dutch chocolate milk. 
  •  Borden yogurt.  
  •  If it's Borden, it's got to be good.  
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  • About the video
  • Borden Milk and Gai... Borden Milk and Gail Borden, Jr.
  • The TracyLocke Comp... The TracyLocke Company
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This advertisement, produced by TracyLocke for Borden Dairy Products, uses a catchy jingle and appetizing photos to promote the freshness and delicious taste of each Borden dairy product.

While the Borden company itself is rooted in the northeastern United States, its founder, Gail Borden, Jr. has strong ties to Texas:

  • Borden moved to Galveston in 1929.  A surveyor by trade, he plotted the cities of Houston and Galveston, and served as surveyor for Stephen F. Austin's colony.  
  • In 1835 he became involved with the founding and publishing of the "Telegraph and Times Register," a newspaper that printed its first issue just days before the outbreak of the Texas Revolution, and remained the only paper in operation for the duration of the war with Mexico.
  • After the Texas Revolution, Borden served as a delegate at the Convention of 1833 and participated in earling draftings of the Texas constitution.
  • Next, Borden was appointed by Republic of Texas President, Sam Houston, to be Collector of Customs at Galveston.  In this position, Boren was responsible for raising upto half of the new government's income.
  • After his removal from this office for political reasons and following the death of his first wife from yellow fever, Borden began experimenting with refrigeration and vacuum-condensing milk. Borden's first condensed milk factories opened in Connecticut to limited success.  The outbreak of the Civil War changed his fortunes as the Union Army needed non-perishable food supplies.  Borden responded by opening successful factories in Connecticut, New York and Illinois.
  • Following the Civil War, Borden opened a meat-packing plant at Borden, Texas, where he continued to spend his winters until his death in 1871.

Borden, Inc. no longer produces Borden dairy products; Milk Products LLC, a division of National Dairy, headdquartered in Dallas, Texas, carry the Borden name and Elsie trademarks.

The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company's headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird's, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term "slacks" while working with Haggar, created the "10-2-4" slogan for Dr. Pepper, and invented the name "7-Eleven."

This film collection came to TAMI courtesy of Mark Beasley at Lucid Post and Richard Brown, formerly of TracyLocke.