Old El Paso
In 1917 an El Paso businessman purchased the Mountain Pass Canning Company, renamed it, and set it on the path to becoming the internationally recognized brand it is today. In 1958 the company relocated from New Mexico to the town of Anthony, in El Paso County, Texas. The Old El Paso brand emerged nationally in 1938, and in 1969 became the first to market “Mexican food” throughout the entire United States. Today the Old El Paso brand is owned and operated by General Mills Inc., through the Pillsbury unit.