In this televised public service announcement developed by Austin advertising company GSD&M, Austin musician Ian Moore rids the roadside of trash by shooting lightning bolts from his guitar. Developed by the Texas Department of Transportation in 1986, the "Don't Mess with Texas" public education campaign was developed to educate Texans about the high cost of littering and to promote litter prevention. Since that time, more than thirty public service announcements have aired on television featuring prominent Texan musicians, actors, and celebrities.

music musicians guitar public service campaign litter littering litter prevention Texas Department of Transportation highways TFC