Produced and narrated by 1975 Sun Queen Marta Salas-Porras, this promotional film encourages El Paso residents to become part of the massive volunteer effort behind the city's annual Sun Carnival. Using footage of volunteers preparing for the Sun Carnival interspersed with footage of the events, the film answers the main questions of how locals can get involved, what they can do and the qualifications they need, as well as giving a breakdown of the economic significance of the Sun Carnival to El Paso.