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LBJ and JFK Campaign Advertisement

Gordon Wilkison

Sound | 1960

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  •  JFK describes how Texas industry relates to the election and progress 
  •  "We want to do the things which the Democratic party has always done. We want to do the things which the Republican party has always opposed." 
  •  "I am delighted to stand with you tonight in Texas." 
  •  LBJ: Texans have always played an important part in the Democratic administrations of recent years. It was Colonel House and Albert Sidney Burleson that sat by the side of Woodrow Wilson and helped him enact his program of the New Freedom. It was John Garner who held up the hand of Franklin D. Roosevelt and supported his program of Roosevelt and the New Deal. And today, Lyndon Johnson is proud to be standing behind and beside the next Democratic president of this country, and will help him inaugurate his program of the New Frontiers. I present to you proudly, Jack Kennedy, the next President of the United States.  
  •  JFK: Lyndon, I’m glad to have a chance to come down again to Texas in the closing days of this campaign, and I ask that Texas, once again, put its confidence in the Democratic party. Texas has led the Democratic party in recent years; speaker Rayburn in the House and you in the Senate, I’m running on the record of that leadership. I’m running on the record of a leadership which Texas helped to build. We’re running in the responsible tradition of the Democratic party.  
  •  Texas plays a leading role in that, and I think the people of Texas know that they cannot move forward unless the United States is moving forward. The farmers of Texas, those who work in the oil and gas industry, the small business man, the rancher, they know that they move forward only when the United States is progressing. We want jobs for our people, a good education for our children, security for our older citizens. We want to progress. We want to do the things which the Democratic party has always done. We want to do the things which the Republican party has always opposed. And I’m delighted to stand with you tonight in Texas and ask the people of Texas to put their confidence in you and in me and in the Democratic party.  
  •  LBJ: Come what may, the next Congress is going to be a Democratic Congress made up of a majority of Democrats in the House and in the Senate. The big question we must decide on November 8 is who will lead that Congress. Will it be a Democratic leader leading a Democratic Congress, or will it be Richard Milhous Nixon attempting to lead a Democratic Congress? Richard Nixon cannot even lead a Republican Congress as was demonstrated on the Minimum Wage Bill. Eighteen Republicans in the Senate voted against the Minimum Wage Bill, and only 15 Republicans voted for a dollar and a quarter an hour minimum wage. So I think it just makes good sense to select a Democratic leader, a Democratic quarterback, for a Democratic Congress, for a Democratic team.  
  •  JFK: Well, I agree that the House and Senate will be Democratic, and I believe that this country has to move in the 1960s. We face great problems in the United States in maintaining the employment of our people, in providing a better standard of living, providing housing, and all the rest. What is the possible use in saying yes to the 1960s by electing a Democratic Congress and then electing a Republican president who has been opposed to progress in the last 14 years? 
  •  The United States is involved in great difficulties abroad. We have great responsibilities to meet. We have great opportunities in Latin America, in Asia, and Africa, and outer space. And I believe that the United States has to have a united, responsible leadership; the House, the Senate, the president, and the vice president all working together. I think you and I, Lyndon, working with Sam Rayburn in the House, Mike Mansfield would be the leader in the Senate, I believe we can enact a constructive program to provide protection to the people of Texas, provide them greater opportunities, and to the people of the United States.  
  •  This is the things that the Democratic party has always stood for, and we stand for them today. So I am delighted to have this chance as this campaign comes to an end, to join you in asking the people of Texas to put their confidence in the Democratic party once again. Give us their help. Give us their help in building Texas and America. We stand for the things in which they’ve always believed, and I believe in 1960, that they’re going to say yes to the future. They’re going to yes and put their confidence in our party.  
  •  Transcribed by Adept Word Management™, Inc. 
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A conversational campaign telecast for the 1960 presidential election features JFK and LBJ speaking to the camera, urging Texans to support the Democratic ticket. Transcribed by Adept Word Management™, Inc.
Thirty-sixth president of the United States, Lyndon B. Johnson, was born on a hill country farm near Stonewall, Texas on August 27, 1908 to Samuel Ealy Johnson, a former Texas legislator, and Rebekah Baines Johnson.  He attended Southwest Teachers College, now Texas-State University, graduating with a degree in history and social science in 1930. LBJ spent one year as principal and teacher in Cotulla, educating impoverished Hispanic elementary school students. LBJ became the secretary to Texas Congressman Richard M. Kleberg in 1931; the four year position helped him gain influential contacts in Washington. Johnson married Claudia Alta “Lady Bird” Taylor on November 17, 1934.
LBJ acted as Director of the National Youth Administration in Texas from 1935 to 1937. Johnson won his first legislative election in 1937 for the Tenth Congressional District, a position he held for eleven years. He was a firm supporter of President Roosevelt’s New Deal and in 1940 acted as Chairman of the Democratic Campaign Committee. In 1948, following his service as a Lieutenant Naval Commander during World War II, LBJ ran as the Democratic nominee for Senate. In a cloud of controversy, he narrowly defeated former Texas Governor Coke Stevens and easily beat his Republican opponent in the general election.  Before winning his second senate term, LBJ was elected Majority Whip in 1951, became the youngest ever Minority Senate Leader in 1953, and was voted Majority Leader in 1954. Johnson unsuccessfully ran for the Democratic presidential nomination in 1960 but was selected to be Vice-President under John F. Kennedy. 
Lyndon Johnson was sworn in as Commander and Chief aboard Air Force One following President Kennedy’s assassination on November 22, 1963 and won reelection in 1964. President Johnson passed landmark legislation with the Civil Rights Act of 1964 and the Voting Rights Act of 1965. Debate over military efforts in Vietnam intensified in late 1963 when the President stated that the United States would not withdraw from Southeast Asia. Escalation of the war against North Vietnam brought disapproval from Democrats, claiming the efforts were misguided, and from Republicans who criticized the administration for not executing sufficient military vigor. Antiwar protests, urban riots, and racial tension eroded Johnson’s political base by 1967, which further dissolved following the Tet Offensive in January 1968. On March 31, 1968, President Johnson announced that we would not seek a second Presidential term.
After returning to Texas, Johnson oversaw the construction of the Lyndon Baines Johnson Library and Museum on the University of Texas campus in Austin. Throughout his political career, LBJ was an influential figure in Texas affairs; his policies brought military bases, crop subsidies, government facilities, and federal jobs to the state. After suffering a massive heart attack, former President Johnson died at his ranch on January 22, 1973. In February of the same year, NASA’s Manned Spacecraft Center in Houston was renamed the Lyndon B. Johnson Space Center, in honor of one of the country’s most influential Texans.