Texas Archive of the Moving Image is loading...

Mrs. Baird's Bread Commercial, no. 6

Richard Brown


  • Normal
  • Large video
  • Large content
  • Full video
"rtmpconf":{ type:"flv", file:"mp4:2010_01060_480x360.mp4", baseUrl:wgScriptPath + "/extensions/player/", streamServer:'texas-flash.streamguys1.com:443/vod', width:"480", height:"360", config:{ showBrowserControls:false }, poster:"/library/index.php?action=ajax%26rs=importImage%26rsargs[]=Mrs. Bairds Bread Commercial, no. 6 tn.jpg%26rsargs[]=480", controls:{ _timerStyle:"sides" } }
  •  Delivering fresh bread still has top priority.  
  •  "Mrs.Baird's bread, it stays fresh longer."  
Loading Google Maps...
Mark Video Segment:
See someone or something you recognize? TAMI Tagging
Click begin and end to mark the segment you wish
to tag. Then enter your comment and click on Tag!
To: tamitags@texasarchive.org
Share this video

Send E-mail


[Hide]Right click this link, select 'open in new tab', and add to bookmarks:
In partnership with:
  • About the video
  • Mrs. Baird's Bakeri... Mrs. Baird's Bakeries
  • The TracyLocke Comp... The TracyLocke Company
  • Texas Locations
  • Keywords
According to this advertisement, produced by the TracyLocke company for fellow Texas tradition Mrs. Baird's Bakeries, times and the challenges of the deliveryman may have changed, but delivery of fresh bread remains top priority for Mrs. Baird's Bakeries.

Mrs. Ninnie Baird began making bread for her family, baking loaves in a small wood-burning stove in her home kitchen in Fort Worth, Texas. She shared extras with her friends and neighbors, thus establishing the reputation of her bread, cakes and pies. Mrs. Baird began her commercial operation in 1908 when her husband's failing health made it clear that Ninnie would need to find a way to support the family; her sons stepped in and helped to bake and deliver bread on foot and by bicycle. The popularity of her bread quickly spread, and it quickly became apparent that the small oven and deliveries by foot were not sufficient. The purchase of a commercial oven and the conversion of the family buggy to a horse drawn delivery wagon in 1915 marked the beginning of an expansion that would eventually see Mrs. Baird's factories located throughout Texas. In 1998 Mrs. Baird's Bread was bought by the Mexican company Grupo-Bimbo, but factories still operate in many Texas cities.

The TracyLocke company was started in Oklahoma City in 1913 by founders Shelley E. Tracy (of Vernon, TX) and Raymond P. Locke. Within two years, the company began expanding throughout the region, including an office in Dallas, which soon became the company's headquarters. While the company has expanded into several satellite offices around the nation, it has remained one of the premier advertising companies of the Southwest, serving such regional clients as Haggar, Mrs. Baird's, Frito-Lay, Dr. Pepper, and Imperial Sugar. The TracyLocke company is responsible for many branding campaigns that have integrated products into the fabric of everyday culture: they coined the term "slacks" while working with Haggar, created the "10-2-4" slogan for Dr. Pepper, and invented the name "7-Eleven."