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Why Lignite

Don Stokes

Sound | 1970s

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  •  "Man reworks the land."  
  •  "The resource is lignite; the product is electrical power."  
  •  Strip-mining 
  •  "Thick vegetation is the essence of reclamation." 
  •  Lignite can provide energy for the immediate future of Texas. 
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  • Bill Stokes Associa... Bill Stokes Associates
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Lignite is a young form of coal found in abundance in Freestone County, Texas, where the Big Brown power plant turns it into energy. Produced by Dallas-based Bill Stokes Associates for Dallas Power and Light Company, Texas Electric Service Company, and Texas Power and Light Company, this film promotes the benefits of using lignite to fuel Texas' power plants. Emphasized are the economic viability and usefulness of lignite, as well as the power companies' commitment to conservation and environmentalism.

Formed in 1965, Bill Stokes Associates – later to be known as The Stokes Group - was a Dallas based production company that made industry and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates, provided sound stage and production services for the film "Bonnie and Clyde." Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.