Lignite is a young form of coal found in abundance in Freestone County, Texas, where the Big Brown power plant turns it into energy. Produced by Dallas-based Bill Stokes Associates for Dallas Power and Light Company, Texas Electric Service Company, and Texas Power and Light Company, this film promotes the benefits of using lignite to fuel Texas' power plants. Emphasized are the economic viability and usefulness of lignite, as well as the power companies' commitment to conservation and environmentalism.

Formed in 1965, Bill Stokes Associates – later to be known as The Stokes Group - was a Dallas based production company that made industry and promotional films for a range of clients spanning from Mary Kay Cosmetics to the United States Navy. In 1966, Bill Stokes Associates, provided sound stage and production services for the film "Bonnie and Clyde." Bill Stokes has been honored by the Dallas Producers Association with a Film Pioneer Award.

Freestone County Fairfield

sunrise spider web lake hay bales farm fields Freestone county East Texas horses horse

cows cattle cow calf agriculture tractor oil oil derricks headlights washing machine

light bulbs clock energy energy usage lignite Why Lignite? power plant Big Brown coal power lines

electrical power Fairfield Lake Fairfield crane 1970s strip mining trucks Dick White planting pasture land

deer rabbit egret Patrick Angel reclamation environmental studies school bus Suel Hill driving moon

the moon moon rising full moon Dallas Power and Light Company Texas Electric Service Company Texas Power and Light Company Bill Stokes Associates power environment TFC