New Hollywood

Late 1960s to Early 1980s

“New Hollywood” denotes a period in which the baby boomer filmmaking generation assumed greater prominence in Los Angeles, bringing in new energy that built upon existing genres and cinematic techniques while also exploring the artistic value of film. The success experienced by many New Hollywood films ultimately gave rise to the modern blockbuster, which came to dominate the box office.  This era also ushered in a major turning point for the Texas film industry. The movement’s emphasis on realism resulted in an increased reliance upon location shooting, with hundreds of film productions coming to Texas during the 1970s and 1980s. In 1971, Governor Preston Smith established the Texas Film Commission, and by 1977, the state earned at least $40 million from selling film-related goods and services.  Some of the era’s biggest titles (Bonnie and Clyde!) and the era’s most famous directors (Robert Altman!) solidified Texas as a central component of new American cinema.

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